Having installed itself as a marquee player inside the guys’ wear category, branded apparel, and retailing predominant, Arvind Fashions is looking for a greater diversified portfolio. From an eighty:20 ratio in its men’s put on versus different segments portfolio 3 years ago, the newly demerged entity has already seen this shift to 65:35, on the again of 40-50 according to cent growth in its children’s put on and innerwear commercial enterprise. Its ladies put on class has additionally seen respectable growth.
Now, backed via strong manufacturers like US Polo, Calvin Klein, Tommy Hilfiger, and GAP, it anticipates the product portfolio to shift to 50:50 among guys’ wear and other segments, says J Suresh, dealing with director and leader govt. Among the other segments, the Arvind Group firm is banking on a robust boom in kid’s wear and internal wear on the return of growing online income and distribution growth.
For instance, in innerwear, compared to market leaders with 60,000 channels, Arvind Fashions is presently at 12,000. “We have a powerful brand in the US Polo Association, which we’re leveraging to develop even innerwear and youngsters’ wear. If we take innerwear, we’ve very sturdy brands like Calvin Klein and US Polo; in kids’ put on, brands like Gap, US Polo, and Tommy Hilfiger.
Nobody can be healthy with this portfolio of brands in these categories. Strength of the emblem and promotion techniques, along with distribution expansion throughout channels, is supporting those categories develop,” says Suresh. It foresees at the least a fivefold potential upward push in distribution. In youngsters put on, it says it’s far turning into a dominant player in department stores or multi-branded shops, with round 2,000 such.
