Over the past two years, many industries have shifted from in-person offices to virtual workspaces and events. Online video technology has been available for quite some time, but it wasn’t necessary until 2020. To maintain working relationships, businesses turned to virtual events and customer meetings to fulfill their communication needs.

Virtual events brought people together during a time when they were otherwise separated. It wasn’t long didn’t virtual event platforms and digital selling solutions like the RIVIR Platform took center stage for businesses. Even as social restrictions have lifted, virtual events remain.

Best Practices: How to Host a Virtual Event | Rev

Many corporations, organizations, and institutions cannot discount the effectiveness of this handy tool. Hosting events online allows for connections across borders and ensures a unified stream of communication.

7 Tips to Host a Successful Virtual Event or Meeting

As online meetings became mainstream, some best practices surfaced. Use the tips below to get the most out of any virtual event.

  1. During virtual events, audio and visual quality are key. Be sure to use a verified digital event hosting platform to ensure that guests will have a seamless experience, regardless of which device they are on.
  2. Be mindful. Companies who multitask during an online event can distract attendees. Stick to a well-planned schedule and provide plenty of space for questions and inquiries to drive up business. Keeping focus during a virtual event makes for an efficient and productive call to action for consumers.
  3. Consider your physical environment. Eliminate background noise, visually loud background images, and movements from external sources. Carefully edit presentation decks to stand out and have clear messaging for customers.
  4. Engage your audience. Depending on the tone of your meeting, you may want to integrate the use of an audience engagement app. These are supplemental platforms that can encourage participant interaction. Some offer fun games and poles, word cloud popups, the option to ask anonymous questions, and other innovative prompts. Get to know your customers through these engagements.
  5. The most important thing any virtual event host can do to ensure a successful online meetup is to plan out the schedule of conversations with detailed attention. Prepare a minute-by-minute to tick-tock. Keep customers engaged and interested by alternating presentations with transactional opportunities. Ask questions and respond to inquiries in real-time. Make space for customers to interact while sticking to the schedule.
  6. Make eye contact. On the monitor, try to look at the camera, not fellow attendees’ facesndees’ users look at a person’s face on the screenperson’sen appears they are looking down, tothe side, or in the wrong direction. This may feel awkward and take practice, but it’s important to look into the camit’swhen you speak.

Take the Leading Role

Virtual events are flexible and convenient. Companies should be ready to keep customers on track and engaged in making them successful. By following these best practices, hosting virtual events will become second nature, giving opportunities to connect with consumers worldwide. Contact RIVER to learn more.