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Singapore advertisement sparks ‘brownface’ controversy

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Singapore advertisement sparks ‘brownface’ controversy

(CNN)An ethnically Chinese actor who allegedly darkened his skin to painting characters of various races in a commercial has sparked a “brownface” controversy in multi-ethnic Singapore.
Part of a central authority initiative to sell digital bills, the ad functions actor Dennis Chew, from the town country broadcaster Mediacorp, dressed as four characters, which include what appears to be a Malay female wearing a headscarf.
It was due to the fact been taken down.

Singapore is known for being a nicely-incorporated, multiracial society. Its populace is greater than 75% ethnically Chinese, 15% ethnic Malay and seven% ethnic Indian, in step with the Singaporean Prime Minister’s Office.
Critics online have wondered why Malay actors had been not hired to portray themselves within the advert.


“Brownface in a Singaporean ad in 2019. I idea we already went over this,” posted Ruby Thiagarajan, editor-in-chief of a Singaporean cultural mag.
Another Twitter person requested: “They ought to’ve hired an artist for every unmarried race?? Is it actually that tough?”
But a few defended the ad, with one Twitter consumer posting: “As a Malay, I discover this humorous. We also play Chinese characters occasionally, so I don’t truly sense offended.”
Havas Worldwide, the organization employed to create the advert, and Mediacorp’s skills management institution, The Celebrity Agency, have when you consider that apologized for the controversy.

“The message at the back of this advertising and marketing campaign is that e-charge is for every person,” Havas Worldwide and The Celebrity Agency (TCA) said in a joint assertion to CNN.
“For that reason, Dennis Chew, well-known for his capability to portray multiple characters in an unmarried production in a light-hearted way, was decided on because of the face of the campaign. He appears as characters from one of a kind walk of existence in Singapore, bringing domestic the point that everybody can e-pay.”

The Singapore incident follows more than a few of latest “blackface” controversies.
In February, pop megastar Katy Perry’s namesake emblem confronted a backlash for two shoe designs that resembled blackface, while Gucci apologized for a black sweater that featured massive crimson lips. American style model Gigi Hadid additionally confronted grievance ultimate year for her allegedly darkened appearance on the duvet of Vogue Italia.

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